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Showing posts from March, 2015

Veyo - A Trojan Horse?

The Veyo PR train continues to gain momentum with the bold announcement the week of attracting ‘orders’ in its yet to be released on line case management system from ’47 %’ of the conveyancing fraternity. 
Talking in the Law Society publication - Law Society Gazette - Stefanie van den Haak, commercial director of Veyo, said: ’The number of enquiries since the pricing was announced has been phenomenal but we are not complacent. We know we are offering something that is unique and we need to continue to promote our USPs. We are keen that conveyancers see for themselves that there is nothing comparable in the market.’
Going on record, and claiming such a significant number of potential customers is a bold step, and one which will either herald the onset of a conveyancing revolution or the start of a slippery slope for those investors behind the product, which includes of course the Law Society.   Ten million of pounds is a large sum of money to gamble, and on top of this also lies the prof…

Ten Reasons for the likely failure of Veyo

1.Lack of Identity
I have made this point before, but despite the sea of negativity it has received, Veyo continues to be promoted without a clear and recognisable identity.  On one hand it says it is a case management system, but on the other, depending on the audience it is addressing, it says it is not. Despite recent announcements nobody, as far as I can see, is any the wiser as to what role Veyo will play in the conveyancing market when it is released. 
2.Lack of USP
On the back of a lack of indemnity is the absence of a USP.  There is talk of a ‘Deal Room’ and of how this will promote collaboration between parties as well as a ‘Chain View’ allowing those involved in a chain to keep updated on progress of all of those involved in the chain of transactions.  A valid and brave objective, but how can it be sure that this will remain unique even if it proves practicable?  I know there are a number of well-established case management suppliers working hard at the moment to introduce sim…